Services
In addition to offering a host of training workshops for your team, I can be an experienced resource to either catalyze/kick-start efforts or I can do the whole project for you, saving you from adding permanent headcount while also delivering VP/executive level work and results.
I can work as part of a team, either a team leader or a team member, or independently — rolling up my sleeves and doing the bulk of the workload with minimal effort and resources from you. I become an extended part of your team, someone unencumbered by the day-to-day minutiae which can plague organizations, producing high-quality work delivered to meet your critical deadline.
How can Marketing Matters be an invaluable resource for you? Whether you need a project manager to guide your team or someone to do the work for you, help is just a phone call away. Let me know where you need support.
Voice of the Customer (VoC)
VoC can be utilized at different time frames during an opportunity assessment process:
- Investigation phase/front end: for developing new product and/or new service platforms; or, determining/optimizing strategic direction
- Validation/middle and back end: for preliminary concept validation; optimizing pricing strategy
Three options:
- You can outsource the entire project to me;
- I can provide support via coaching and/or project management from project commencement through distillation/theme development;
- Distillation/language processing: if you have conducted the interviews, this is a one-day facilitated working session involving the entire cross-functional team, where the interview transcripts are distilled into higher level, actionable themes
Strategy Development
Holistic strategy development using cross-functional, cross-regional teams
- Deep dive of customer value drivers, market trends, regional dynamics, competitive landscape, organizational SWOT, technology assessment
- Developing and evaluating strategic alternatives
- Gap analysis, resource investments
Commercial Excellence
New product launch: planning, execution and audit
- Includes development of sales launch Plan of Action (POA)
Sales strategy development and execution
- Channel strategy, implementation and management framework
Commercial leadership and management coaching
- How to effectively manage sales, product management, marketing communications
- Developing functional and management metrics and deploying them consistently while optimizing time management
- Development planning for commercial employees, with focus on developing and retaining high potentials
Product Management
Getting past go/no go in stage gate, business case development
- Development of comprehensive business case:
- Market segmentation
- Customized real/win/worth opportunity analysis
- Development of full P&L with detailed financial analysis
Product Rationalization and Obsolescence
- Full profitability analysis, looking at above and below the line factors
- Development of product line rationalization plan
Strategic Pricing
- Product line pricing analysis
- Development of value-based pricing methodology, implementation, management
Marketing
Marketing communication strategy and tactics
- Development and implementation of strategy, execution plan, tactics, metrics
Interim Commercial/Business Leadership
- Addition of critical thinking and management for a temporary time frame due to attrition or short-term need