Sales Modular Training

As you know, insanity is doing the same thing over and over and expecting different results. Unfortunately, your sales organization might be stuck in an insanity cycle.

How do I know this? Because I’ve seen it over and over again throughout my career. Does this scenario sound familiar?

The company gave the Sales team their sales targets, and they are working hard and calling their customers like crazy, but the monthly sales increases are just not moving the needle. The market is down, so that makes their sales targets feel impossible. The Sales Managers are all over the team 24/7, which hurts their productivity and does nothing to improve the monthly results.

Meanwhile, the Sales Director is trying to get the sales team on the same page, balancing the optimistic forecast from the West Coast team with the pessimistic forecast of the Northeast team. On top of that, your distributors provide minimal information, the detail and quality of which is all over the map, and it’s a huge productivity sucking vortex to reconcile and summarize for the Sales VP.

More time is spent chasing down information and formatting it rather than actually understanding the results and managing the sales channel.

The result? Senior Management is all over Sales Management, which waterfalls down to the Sales team and channel partners, and it starts all over again the next month.

This is what I call the “Sales Insanity Cycle”.

Breaking the “Sales Insanity Cycle” to Deliver the Results You Need

Nothing shows up faster or clearer than sales results. Why? The report card comes out monthly, or even weekly in some organizations. I’ve found that unfavorable results are usually a symptom of some common culprits: inefficient or lack of process; skill level; and what you are doing (or not doing) every day. Whether you have a CRM or not, a robust Sales process is the backbone of any high performing Sales organization.

Skills and knowledge can be elevated by training and processes, while improvements in efforts and activities are better handled through coaching. All 4 elements need to work together to yield significant and sustainable results.

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While the basic root cause elements are the same, the specifics for any individual will vary. Identifying the root cause and then customizing the game plan is the key to change and success.

Together, we will break the Sales Insanity Cycle within your organization, and your results will reflect the quality and level of your efforts.

How My Modular Sales Training Works

Territory/Key Account Managers: First, we will pinpoint which parts of the equation need to be tweaked to change your outcome. Then after you take my Sales Self- Assessment to identify specific skills upgrades that are needed,  I will design a training specifically for you and tailored to your:    

• Markets
• Region
• Products’ sales cycle

We will focus on the key items that will be most impactful in your work environment, and begin executing changes that will start to show up in your results in as soon as 60 days. I will provide unlimited remote support and coaching to ensure successful implementation.

Sales Managers: First, we will do a deep dive to understand what is behind the numbers in terms of people, skill sets and processes. We will identify how much time is consumed chasing down and translating information compared to how much time is spent proactively managing the sales channel(s). Then we will diagnose the skill deficiencies and process inefficiencies. Next, we will look at the management framework and develop consistent, streamlined tools and processes to utilize with all channels to optimize reporting quality, time management, and results. Finally, we will create Key Sales Metrics with tangible hurdles to minimize subjectivity and improve the quality of what does get reported, so more time is spent managing the channel versus chasing the numbers.

I can work with any existing sales reporting templates you and your organization may have, or I can provide my own templates along with a “How To” Guide at the end of training for reference. As with all my modular training, I will provide unlimited remote support and coaching to ensure successful implementation.

Want to know how you stack up? Take my Sales Skills Self-Assessment  to identify specific skills upgrades that may be needed. Download the PDF, or take the on-line survey to get a free analysis and see how your skills compare to your Sales peers.   

If you are a manager looking to assess your team, contact me and I can provide an on-line link that can be used for analytics and a summary.  

The matrix below illustrates the key core competencies for Sales, Sales Management and Distributor Management.
Click on any ✓ to get a more detailed description.