Offering Real World Marketing Training and Commercial Services
for Companies Large and Small
What I Do
Workshops designed to facilitate ongoing excellence and long-term success
Hands-on teaching by doing together, then coaching through subsequent steps
Integrate with your team to manage projects or use my expertise to do them myself
How I Work
Karen Stein, Founder & CEO of Marketing Matters
In this short video I discuss the Marketing Matters approach. I explain how what I do can work for various constituencies:
- Global and regional companies
- Senior commercial/marketing functions
- GMs/division presidents
- Companies without training resources
- Companies that have not yet implemented consistent business processes.
I am an experienced resource you can put to work and immediately see a positive impact and dramatic results.
What’s Behind Your Results?
Most people contact a consultant and ask for a specific type of training or service — and that’s what they get. But, is it targeting the right elements which are impacting your results? I take a step back and start all engagements by doing a deep dive to correctly diagnose what’s causing the problem you’re facing — identifying 4-5 key indicators to review with you. Only then can I develop and deliver a solution that will have a significant and sustainable impact.
I use the following equation to identify the key factors that will optimize team output and results.
(Knowledge + Skills) x (Effort + Activity) = RESULTS
After identifying the underlying root cause behind your results, we will then customize a game plan accordingly.
Get Results, Not Just Advice.
Follow up can mean the difference between program success or failure. Ultimately, I’m more interested in your success than simply giving you and your teams good advice. That’s why I offer unlimited remote support that ensures results. Coaching, phone calls, progress reviews – whatever it takes – I’ll work with you and your teams to ensure successful program implement.
Gain Knowledge “From the Trenches”
Consultants may have “book smarts,” but not necessarily on-the-job experience with products, markets and customers similar to yours. I’m different. There’s a high likelihood I’ve been in your shoes at some point in my career. As a result, I can help you attain your goals because I’ve done what you’re trying to do for more than 25 years. From strategic marketing, sales and product management to executive P&L management; spanning life science to industrial markets, for hundred-dollar to million-dollar products — I literally have been there and done that.
Not Your Average Consultant.
Consultants are often seen as outsiders who don’t have a very strong connection to the organization or its people. I have a different approach. Regardless of how long I’m onsite — anywhere from three to 18 months — people feel like I’m a colleague. Time and again, clients have asked if I’m really a consultant, because I’m as emotionally invested as they are in completing a successful implementation — and they recognize that.
Ready to learn more about working with Marketing Matters?
Contact me to start the discussion.